A free 30-minute lunch and learn for the person responsible for awareness and social media within a partner-based firm. Wednesday 7 October 2026, 12:15 PM AEDT. Ten seats only, so there is room for your questions.
If you are responsible for awareness, social media or content at an accounting, law, or advisory firm, you may be building a programme with limited budget, limited partner time, and a board that wants results faster than the model allows. You are making a long-term argument in a room that is measuring short-term. We will fix the frame.
The reframe that finally lands with partners who think marketing means advertising, and what to say instead.
How to start a content programme without firm-wide buy-in. One partner, 90 days, the right metrics from day one.
The numbers that keep the programme alive long enough to work, including the invisible 90% of your audience.
How a single partner’s result becomes your most powerful internal advocate.
I have spent the last few years building content programmes with accounting, law and advisory firms, almost always alongside a single in-house marketer carrying the whole thing on their own. This session is the argument I have watched land with partners, and the ones I have watched fail. I will be on the call myself, not a stand-in, and the back half is yours to ask about your own firm.
We cap this at ten people on purpose. Small enough that you can ask about your own firm: your partners, your budget, the programme you are trying to get off the ground. You get a proper answer, not a wave at the end of a webinar with three hundred people in it. Registration takes about ten seconds: your name and your email. We will send the Zoom link straight away, along with a calendar invite and a reminder on the morning of the session.
Free. 30 minutes. Lunch and learn. Online via Zoom. Wednesday 7 October 2026, 12:15 PM AEDT. Can’t make it live? Register anyway and we’ll send you the recording.
One of our clients, a three-partner professional services firm, posted consistently for three quarters. From the outside it looked quiet: modest engagement, the occasional comment. But 90% of a LinkedIn audience is invisible. They read, they follow, and you never see them. The decision-maker behind that $300K contract had been reading the whole time. When they were ready, there was only one firm they called. We’ll unpack how that happens, and how to set expectations internally so your programme survives long enough to get there.
Some of the people in the room run marketing inside a firm. Others run marketing for several firms as a consultant or an agency, and are looking for a production partner to hand the interview-and-publish work to while they keep the strategy. If that is closer to your situation, the session is still the right one to sit in on, and there is a page that explains how the referral side works.