Everything we do builds on one foundation: every partner whose job it is to bring in business, publishing consistently. That is Constant Content. The rest of our products layer on top of it, shaped around your marketing strategy.
Every partner and every person whose job it is to bring in new business should be published. Consistently, online, in a range of forms: LinkedIn posts, carousels, quote cards, articles, industry applications of their expertise.
That is the baseline awareness campaign. It runs from a short interview with each partner every couple of months; we produce, review, and publish, and each partner’s audience grows steadily while they get on with billing.
It also changes what your firm can offer the people you want to hire. Part of the reason to come and work for you is that you actively build their public profile and their reputation, well beyond what they would ever do for themselves. You are not just offering work they could do anywhere; you are offering to make them known and respected in their market.
About $150 per published piece at scale.
Each layer draws on the constant stream of partner content already being produced. These are packaged to your marketing strategy, not sold off a rate card.
Combine your partners’ viewpoints and stories into newsletters and entire firm publications that genuinely come from your team.
Webinar or in-person event? We package the promotion: direct campaign material, social campaigns, reminders that keep registrations warm, and the follow-up content afterwards.
Not a five-minute quote. A deep exploration of the value you brought, told from your customer’s perspective: the problem, why they chose you over the alternatives, what changed. Prospects in the same shoes hear their own situation in it, and that is more persuasive than anything you could say about yourself.
The accumulated expertise becomes downloadable assets that earn an email address and start a relationship.
With ten partners publishing, you can happily fill a 30-plus page periodical: every practice area, every event, every story, under your own masthead. Almost nobody in professional services has one. It is a complete differentiator.
Your partners’ conversations, running as a series, building the same audience through a different door.
Your closest marketing audience is your own people. When everyone in the firm sees the magazine, the social content, and what is happening across the organisation, the right information is top of mind in every conversation they have. They say something useful, trigger a different conversation, make the recommendation.
The promising people on the way up get their profiles built early, publicly visible and talking about their expertise, with their personal brand tied to the firm’s growth.
Each partner profile might carry 2,000 to 10,000 followers. With ten partners, that is a catchment well past 100,000 people following the collective partner network, against maybe 2,000 on the company page alone.
Every event, every announcement, every piece of content that the whole organisation shares moves through that network. Better relationships, greater familiarity with your brand and your capabilities, and the “why you” question already answered before the time is right.
That is what B2B social content marketing is about: making the network of your people work for you.
Constant Content, the baseline: about $150 per published piece.
The layers are different. Newsletters, events, testimonial programmes, magazines, podcasts: what they cost depends on your organisation’s marketing strategy and what we build together. We would rather understand what you are trying to achieve and put a tailored number on it than publish a rate card that fits nobody.