Content Play is the marketing operations function between your strategy and your market, turning what your experts know into consistent, tactical execution so the right people find you before they need you.
We sit between a marketing strategy and a social media schedule: the production partner that turns your people’s expertise into a constant stream of published content.
You’re running marketing for a partner-led firm. Each partner has deep expertise. None of them are publishing it.
Content Play becomes the production arm your firm has never had budget to hire.
For: marketing managers, managing partners, and firms in accounting, law, financial planning, engineering, and advisory.
Find out how →You’re a founder, consultant, or senior professional. Your clients know what you do. Your LinkedIn doesn’t show it.
One conversation every month or two. Weeks of expert content. Nothing to write.
For: founders, consultants, advisers, and specialists in service businesses.
See what’s possible →There are three things every B2B business needs to grow its market presence:
Marketing strategy: understanding the audience, the message, and what the firm is trying to achieve.
Graphic design: the visual production capability to turn ideas into polished, professional assets.
Content production: the ongoing execution layer that keeps the strategy alive week after week.
Most businesses have one of these. Some have two. Almost none have all three working together in a consistent, repeatable system, because building it in-house is expensive, and outsourcing each piece separately creates a coordination problem that eats the marketing manager’s time.
Content Play sits across all three. We call it B2B Marketing Ops.
“There’s marketing strategy. There’s graphic design. There’s ad hoc content production. We sit across all three. We’re the marketing ops function that translates what you’re trying to achieve into consistent, tactical execution. Specifically for B2B businesses where the sale is long, the relationships are everything, and the content has to build trust over time.”
This is what makes what we do different from a copywriter, a social media scheduler, or a marketing consultant. Those are all real things. They’re just not the same thing as having an operational system that shows your experts to the world, consistently, in their own voice, week after week.
Nobody hires an accountant the way they buy a pair of shoes. Your future clients decide slowly, quietly, and on their own timetable. Long before they call, they have read your posts and formed a view.
Content is how you are present while they decide.
Read: Hiring You Is a Big Decision. Your Marketing Has to Respect That. →
Once every month or two, we sit down with you (or your partners) for a relaxed conversation. We ask the questions. We capture everything.
We turn that conversation into LinkedIn posts, carousels, infographics, quote cards, and blog articles. All of it comes from your expertise, your ideas, and your advice. If it isn’t yours, it doesn’t go out.
We tune the voice with you at the start. After that, we review, we schedule, and we publish. You get on with running your business while the content keeps arriving in your feed.
The posts start conversations. You continue them. A few minutes responding to comments in your own words adds the personal touch no production team can fake.
“It’s like you’ve actually written this.”
An accountant in Melbourne, five weeks into his content programme. A contact at a networking event said it to him unprompted. That is the goal every time: content that sounds like the person it came from.
“Some people that I have known for a long time have worked out that we have made a lot of progress.”
A global business development firm. Dormant contacts in Asia and Europe re-engaged after seeing the posts. No campaign. No ads. Just consistency.
Nine months of consistent LinkedIn content. No viral posts. No paid ads. Just a partner at a professional services firm showing up three times a week with something useful to say. At month nine, a prospect reached out. They had been reading the whole time. They had already decided. The contract was worth $300,000. The partner almost gave up at month four.
We’ll spend 30 minutes understanding your situation, your firm, your partners, your goals, and tell you honestly whether what we do is right for you. No pitch deck. No hard sell.
Or email: willem@contentplay.expert
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